A high bounce rate can be one of the most significant problems for most of the websites. If your bounce rate is too high, it means that your site is not getting the attention you want! In this article, we will look at ways through which you can reduce bounce rate.
However, before we do that, let’s first understand what the bounce rate is.
What is Bounce Rate?
Bounce rate is an important website metric defined by the percentage of people visiting your site and leaving it without making it to the second page on your site. In more technical terms, it is the percentage of the single-page visit. The metric gives you a good idea about the quality of the content. So, if you have good content, then there will be less bounce rate as people will read your content!
As a business, you need to reduce the bounce rate on your site. But, what bounce rate should you target?
According to GoRockeFuel, the average bounce rate of sites hover from 41 to 51%. So, if you have something around that number, you are good.
You can also follow the numbers below to get an understanding of how deep you are in the water.
- Very bad: 80% and more
- Poor: 70 to 80%
- Average: 50 to 70%
- Excellent: 30 to 50%
- Fairly Tale: 20% or below
Also, do not get demotivated if your bounce rate is too high. We will show you how you can keep it under your control and reduce it to an acceptable level.
How to Reduce Bounce Rate
Now that we have a clear understanding of the bounce rate, let’s go through the key points that will help you reduce your bounce rate.
Improve User Experience(UX)
User experience determines how a visitor feels when he interacts with your site. A good UX designed site will hook the user and will make them stay longer on the site.
As a web developer or a business, you should create a website that offers a seamless user experience. As UX means interacting with your site, you should take the help of a UX designer or expert to help you in the quest to improve it.
Make Your Content Easy to Read
What pleases the eyes, keeps you hooked.
This is so true when it comes to websites. If your content is not easy on the eyes or they find it hard to read, they will quickly look for alternatives. If you want a good user experience, it should start with the text.
Even if you have great content posted, people will leave your site if it is not readable. To make your content easy to read, you should use good typography and also highlight points whenever possible.
You can keep the following things in mind to make your content read easy.
- Use subheadings
- Use bold
- Add screenshots, images, charts
- Use bullet points
- Go for a proper conclusion
Improve Site’s Speed
A site’s bounce rate is also dependent on its loading time. If your site is slow to load, people will leave it before it even loads! Yes, the online world is impatient as they have better options out there.
To solve the problem, you should invest in increasing your site speed. The golden rule is to keep the loading time around 2-3 seconds. You can use tools such as Google Page Speed or Pingdom to determine the loading time and get hints on how to optimize it.
It is also advisable to use the Content Delivery Network (CDN) to improve the site’s speed further. Moreover, you can use a good hosting and optimize the images beforehand you upload them to your site.
Stop Using Popups
Popups let you capture leads, but they also disrupt the UX and make people leave your site faster than you can think.
The best approach is to use popups strategically so that users do not think about quitting the site.
Create a Compelling Call to Action
A good call-to-action can prompt the reader to take action. If they take action, your site’s bounce rate will decrease, and that’s what you want, right?
Your goal should be to make the reader click at least once so that they visit one of your other pages. And, to do so, effectively, is to genuinely help them for what they are looking through and then use CTA to solve the problem further.
Use Videos for Engaging Audience
Videos have already become the number one way to engage an audience. So, if you can create powerful videos that provide value to the readers, they will stay and help reduce your site’s bounce rate.
Optimize for Mobile
There are more and more people who are using mobile phones to access services or websites. As mobile devices are smaller and varied in size, you need to be extra careful in planning how your site looks and feels on smaller screen sizes.
Your site should be mobile-first, i.e., responsive and have all the elements lined properly for the audience.
Improve the Site’s Navigation
A good site’s navigation can change how visitors interact with your site. That’s why you should make your website navigation as simple as possible. This way, people will notice it and click on it to explore your site — reducing bounce rate.
Attract the Right Visitor
It is common to see many sites want to attract anyone using the internet. That’s not the right strategy as people who do not connect with your content or site will leave as soon as possible. So, it is always better to target the audience that you want to help or serve.
It is essential to reduce the bounce rate for your business to thrive. By doing so, you also signal Google on how good your content is, and the algorithm will start ranking your site higher.
So, what tips are you going to follow to reduce the bounce rate? Comment below and let us know.
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